Having written a book about trust in the media, I tend to keep track of the endless trust polling that pours forth. Here’s the latest from TNS.

When it comes to newspapers TNS observed that less than a quarter (23%) of UK respondents ‘highly trusted’ newspapers. In fact the UK gave the lowest score in this respect with an average of just under two fifths (39%) of respondents across all 16 countries highly trusting newspapers. The traditional press seemed to be most trusted by respondents in Finland (69%), Japan (50%), Sweden (49%) and most interestingly, China (49%).

China? Most interesting!