A reader writes:
Tonight, 26 February 2009, Brian Williams reported on NBC Nightly News that GM had lost $30.9 billion for the year of 2008, and that to give viewers an idea of what that means, it works out to burning “$1,000 a minute.”
[See below at 00:32]
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Now, that immediately struck me as impossible. And it is easily shown to be completely incorrect, as any middle-school student should be able to verify:
$30.9 billion = $30,900,000,000 per year
dividing by 365 days per year gives:
$84,657,534.25 per daydividing by 24 hours per day gives:
$3,527,397.26 per hourdividing by 60 minutes per hour gives:
$58,789.95 per minute.NOT $1,000 per minute. What they incompetently were attempting to say (probably) was “about $1,000 per SECOND” as shown:
$58,789.95 per minute
dividing by 60 seconds per minute gives:$979.83 per SECOND
Now, why is that an unforgivable mistake?
Because they were doing that typical meaningless media activity (usually involving how many football fields something is equivalent to) of “putting it in perspective” or in other words, trying to give an interpretation of scale.
It almost always is an absolutely meaningless exercise that involves such things as comparing a linear distance to the number of fish in the ocean (I actually saw this on television once) and almost always completely fails to give any additional information on the scale of something… but if you are going to try to present a demonstration of scale, missing it by a factor of 60… which is well over an order of magnitude (indeed, closer to two orders of magnitude, or a factor of 100) is incredibly incompetent.
Are we to believe that nobody who read that copy prior to air is capable of performing division three times? Apparently.
Was this intentional? Very very unlikely. Just lazy, stupid journalism by people who should not in any situation be allowed to use numbers, let alone try to do something, like compute three successive divisions, that is entirely too complicated for their capabilities.
2 responses to “Adding up on the NBC Nightly News”
Adrian,
If I took all your blog posts and stretched them end – to – end, it would cover the length of five hundred glaciers, one melting every 3 minutes!
Actually, in the White Paper that led to the creation of Ofcom, the UK government wrote: ‘In the UK about 3.8% of consumer spending goes on telecommunications, television and other communications services — more than is spent on beer.’
Now that’s putting the sector into its appropriate context!
Russ
You blew it twice in tonight’s (5/8) news. All the talk about the pig farmers’ problems and you still called it “Swine Flu”. There is a better name. Nothing was said about people not getting the flu from pigs. Also would it have hurt to have posted the top ten baby names behind Brian Williams while he talked about the story.