Avid blog readers will recall mention of an NBC experiment to allow longer news pieces on their nightly newscast as part of a sponsorship deal with Philips. Viewer responses can be found right here.

My favourite?

In all my years of newscast viewing I have never been so pleased and inspired to tune in as I was last night. I would certainly go out of my way to support any sponsor who did what Philips did. I will make a point now of purchasing Philips products. Thank you for giving me hope that the news can still be watched.