Which subscription-based media group is hiring, hiring, hiring? Expanding rapidly across the globe at a time when competitors are laying off and lying low?

The answer of course is Bloomberg, and when your 235,000 subscribers are some of the wealthiest individuals and institutions in the world you can afford to be ambitious.

Wandering round its London HQ last week, with its nightclub-style security and office furniture homage to Hollywood science fiction the place conveyed a very different message to the newsrooms I’ve known and loved – affluence!

Bloomberg’s movers and shakers are largely unknown on the London media scene. Their HQ may be the venue for a big TV News night out, but most Bloombergers could pass through any other big newsroom with barely a flicker or nod of recognition.

The reason is that Bloomberg grows it own, and that makes it both frightening and impressive in equal proportions, so prepare for both sensations, it’s on the move.

It’s been brought to my attention that I referred above to something called the London media scene. I recognize that this is a figment of my imagination.