Don’t you just love the value-free world of media research?

Maybe I’m missing the irony in this categorisation of social networkers from British media regulator Ofcom (in my defence, they aren’t known for irony):

# Alpha Socialisers – mostly male, under 25s, who use sites in intense short bursts to flirt, meet new people and be entertained.

# Attention Seekers – mostly female, who crave attention and comments from others, often by posting photos and customising their profiles.

I’m sure they’re not saying there’s anything wrong with being an attention seeker. Or pathetic. Or a girl.

Must ask my daughter if she reads it like that…