Metrics, metrics, metrics. Don’t you just love them? E&P quotes the latest Nielsen figures out showing how long people spend at news sites.
Brand or Channel — Mar. ’08 Time per Person (hh:mm:ss) — Mar. ’07 Time per Person March 07 (hh:mm:ss)
NYTimes.com — 0:37:14 — 0:33:48
USATODAY.com — 0:11:26 — 0:17:50
washingtonpost.com — 0:16:15 — 0:18:01
Wall Street Journal Online — 0:14:49 — 0:11:18
LA Times — 0:07:38 — 0:10:35
So there you have it. Compelling evidence that NYTimes.com readers leave browser windows open for longer than their LA counterparts.
One response to “Fun with metrics”
In LA, there is no need to check the weather (it’s always perfect), the sports (their teams stink), or the culture section (everyone reads Variety)…
… or something like that!