adrian monck

Author: Adrian Monck

  • Journalism and advertorial

    In 1896, William Randolph Hearst’s New York Journal endorsed William Jennings Bryan for president. Advertisers deserted the paper in droves, and Hearst lost a lot of money. But New York was a rapidly growing city in a rapidly growing country. There was no radio, no television, no Internet. Hearst was able to withstand the pressure…

  • PR vs Journalism

    Journalists rely increasingly on PR handouts. Take a paper as prestigious and high-minded as the New York Times. When researchers analysed a day’s output, they found 147 out of 255 stories came from flacks. An executive from ad agency J.Walter Thompson reckons 60% of the NYT‘s stories come from PR. The problem is industry wide.…

  • Reporting Iraq – 2007

    I think that the networks, they are fed up with the massive bombs. They don’t want to see things going bang anymore. What troubles me is that – what troubles me most personally, is when I see children hurt – and those are the stories that you really want to get on the air and…

  • In praise of podcasts

    Podcasts get a shot across the bows from ‘viewspaper‘ editor and accomplished controversialist Simon Kelner: Kelner is endearingly contemptuous of multi- platform journalism, especially when it comes to pod and vodcasts. “I’ve never met anyone who ever listens to pod- casts,” he explodes. “When I saw in the Telegraph ‘Get your podcast of Simon Heffer…