adrian monck

Category: Journalism

  • 2008 – top ten posts

    Someone suggested I stick the blog in for the Orwell prize. So I looked back over 2008 and chose ten posts. Here they are. Let me know what you think – right ones, wrong ones? Why I Will Never Be A Conservative A scene from my life. The Decline of Newspapers – Nothing To Do…

  • The first rule of public relations

    If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit. Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit.

  • The media crisis

    The Economist “Don’t put your daughter on the stage, Mrs Worthington,” was Noel Coward‘s advise. Nowadays young Miss Worthington would be wise to avoid newsrooms, publishing offices, film sets and television studios as well.

  • Unbundling unbundling newspapers

    I know I do it, but there’s a mildly annoying habit in writing of ‘naming and claiming’. Something teetering on the precipice of ‘the bleeding obvious’ is headlined and wrapped up and presented as a novelty. I call this habit the Monck Method. I was reminded of it re-reading Nick Carr‘s piece on unbundling content…