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News sponsorship
Avid blog readers will recall mention of an NBC experiment to allow longer news pieces on their nightly newscast as part of a sponsorship deal with Philips. Viewer responses can be found right here. My favourite? In all my years of newscast viewing I have never been so pleased and inspired to tune in as…
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Ultra-local news
Frank Ahrens from the WaPo blogs on his Future of Newspapering piece, profiling Gannett‘s operation in Fort Myers. The hero of Ahrens’ piece is Chuck Myron, and after the hype, I thought it might be instructive to see some of the stuff Chuck is – well – chucking out… Sisters come from Maine to watch…
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Why people read newspapers
Check out the Indy explaining why people read newspapers. They quote Mark Gallagher, press director at media strategists Manning Gottlieb OMD. Seems like a decent chap. Media strategist, though? What is Manning Gottlieb and why are they with Orchestral Manoeuvres in the Dark? Ah, they buy ad space. Not so much strategists in the classic…
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Interview technique…
Clip from a phone interview with NewsHour legend Jim Lehrer where he recounts a recurring nightmare in which he is interviewing a prominent politician: Lehrer: “Senator, should we send grain to Cuba?”Senator: “Yes, but first we should bomb Havana.”Lehrer: “What kind of grain?” Very nice…