-
Poster power in the 21C
Author Stew Friedman had to drum up an audience at Google HQ. Did he Twitter? A Facebook event, perhaps? Gmail? Nope. So, in this definitively 21st century work environment, how do you grab employees’ attention to entice them to attend a one-hour session with an author talking about his new book? This was the challenge…
-
“Warming up” Gordon Brown
Gordon Brown is struggling in the presentational department. On 1 May, BBC 5 Live‘s Nicky Campbell told him right out about “that lack of human connection that you have.” (listen from 1:39) [Non-UK readers – imagine your political chief taking this verbal slapdown?] So how can Gordon get that “human connection”? Perhaps by taking a…
-
Italian public service broadcasting 2
Last night I did a panel debate with Angelo Petroni of Italy’s public broadcaster RAI, moderated by Endemol‘s Andy Ward on the future of mass media in Europe. The setting was the genteel and fading grandeur of a house in Belgrave Square, which suited the theme perfectly. So what did I learn about Italian telly?
-
Italian public service broadcasting…
Tonight I’ll be at the Italian Cultural Institute talking about the European media with Andy Ward of Endemol and Angelo Maria Petroni of RAI. Petroni is an interesting character. He’s a conservative sociology professor who was affiliated with Silvio Berlusconi. He was appointed to the board of Italy’s public service broadcaster, RAI, in 2003 by…