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Media Strategy 101
So how would you turn around a medium-sized media company like this one? Here’s one plan from VCs Harbinger [Big HT: Juan Giner]: Restart Broadcast Division Implement substantial increase in management attention and higher standards given its severe underperformance relative to peers Pursue duopolies Pursue cable retransmission consent opportunities Reduce spending and apply more scrutiny…
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Newspapers – slow and in denial
I am a sucker for defunct browser maker Marc Andreessen’s hip-shooting style. Here he is giving both barrels to the New York Times. [HT: sans serif] Andreessen: Take the New York Times. They are slow and they are in denial. After 15 years of the Internet, their online division – though it has been very…
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Get Published!
Just caught up with a great piece in Wired on Gannett‘s crowdsourcing strategies. Here’s lesson number one from a woman on the sharp end at the Cincinnati Enquirer: Linda Parker has a memo for professional journalists: Contrary to the fear rippling through newsrooms, citizens don’t want your job. They don’t want to interview obscure officials…
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Selling newspapers…
[Hat Tip: NoCommentNews]