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Poster power in the 21C
Author Stew Friedman had to drum up an audience at Google HQ. Did he Twitter? A Facebook event, perhaps? Gmail? Nope. So, in this definitively 21st century work environment, how do you grab employees’ attention to entice them to attend a one-hour session with an author talking about his new book? This was the challenge…
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“Warming up” Gordon Brown
Gordon Brown is struggling in the presentational department. On 1 May, BBC 5 Live‘s Nicky Campbell told him right out about “that lack of human connection that you have.” (listen from 1:39) [Non-UK readers – imagine your political chief taking this verbal slapdown?] So how can Gordon get that “human connection”? Perhaps by taking a…