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Unrequired Reading {16.12.08 to 17.12.08}
These are some of the things that have caught my attention lately. It’s a more eclectic mix than just the news business, but then so’s life:
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Unrequired Reading {15.12.08}
These are some of the things that have caught my attention lately. It’s a more eclectic mix than just the news business, but then so’s life:
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The first rule of public relations
If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit. Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit.