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Unrequired Reading {12.12.08}
These are some of the things that have caught my attention lately. It’s a more eclectic mix than just the news business, but then so’s life:
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Unbundling unbundling newspapers
I know I do it, but there’s a mildly annoying habit in writing of ‘naming and claiming’. Something teetering on the precipice of ‘the bleeding obvious’ is headlined and wrapped up and presented as a novelty. I call this habit the Monck Method. I was reminded of it re-reading Nick Carr‘s piece on unbundling content…
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Democracy and the media go together like…
Like Jeff Jarvis, Charlie Beckett, and Richard Sambrook, I too was at Ditchley recently for a conference on the media and democracy. Present company excepted, it brought together a fascinating and lively group of people (not always the case at conferences). Sir Jeremy Greenstock, formerly Britain’s man at the UN and in Iraq (and someone…
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Marketing, General Motors and the news business
Does marketing offer any insights into business problems – especially those of the news business? Most old school journalists would put marketers in with snake oil salesmen, but marketers can be savvy analysts. Ignore them at your peril. Here’s marketing ace – and my old Dean from London Business School – John Quelch analysing what…