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Media future by numbers and headlines
Private equity house VSS is flagging up its new four-year media forecast, yours for just $2,495 – just drop the figures into your business plan! And while you are about it, choose your own headline…
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Advertising, content and discontinuity
I was just reading Vin Crosbie‘s latest post in which he repeats the line that newspaper circulation has been falling for 30 years. (Leo Bogart noted that it was 1971 when total US newspaper circulation dropped below total number of households.) Since the 1980s TV has been facing similar decline. Crosbie says it’s all about…
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Get Published!
Just caught up with a great piece in Wired on Gannett‘s crowdsourcing strategies. Here’s lesson number one from a woman on the sharp end at the Cincinnati Enquirer: Linda Parker has a memo for professional journalists: Contrary to the fear rippling through newsrooms, citizens don’t want your job. They don’t want to interview obscure officials…
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New MyTelegraph: pic=1,000 words