adrian monck

Tag: The Economist

  • The first rule of public relations

    If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit. Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit.

  • Rupert Murdoch on the future of newspapers

    Here is an edited version of Rupert Murdoch‘s Boyer lecture – The Future of Newspapers: Moving Beyond Dead Trees. One word summary? Brands. But here it is: Too many journalists seem to take a perverse pleasure in ruminating on their pending demise. I know industries that are today facing stiff new competition from the internet:…