Tag: Time-pressed media buyers

  • A Media Micro-Mogul writes…

    Nick Denton, Gawker Media’s micro-mogul, usually has a nice line in online media business analysis. But here, alas, he disappoints [my italics]: 1. Get out of categories such as politics to which advertisers are averse.… media groups cannot afford in the current environment to fund their most noble missions; they should leave that to public-spirited…