-
Marketing, General Motors and the news business
Does marketing offer any insights into business problems – especially those of the news business? Most old school journalists would put marketers in with snake oil salesmen, but marketers can be savvy analysts. Ignore them at your peril. Here’s marketing ace – and my old Dean from London Business School – John Quelch analysing what…
-
British Political TV ads – courtesy of Europe?
The European Court of Human Rights could be greenlighting the kind of political advertising that the United States has grown used to. Russ Taylor at Ofcomwatch alerted me to the ruling. My caveats? The Government doesn’t want it Newspapers don’t want it Political parties can’t afford it.
-
Yet more thoughts on journalism and democracy
I‘ve been pondering the relationship between journalism and democracy of late, and so too have the academic commenters gathering at the blog of Social Science Research Council boss, Craig Calhoun. Calhoun asks the question Sam Zell has already answered – What is the future of newspapers? And when social scientists smell blood, they’re mostly rubbing…
-
Online audience growth: not a solution to newspapers’ problems?
There’s an interesting look at the problems of newspapers online by Robert Ivan at Seeking Alpha, focusing on the New York Times. I don’t know about the assumptions – I’ve seen the cost of the NYT’s newsgathering put at $200m – and I’ve simplified it a little, but here it is: Despite the highest readership…