{"id":189,"date":"2007-01-08T10:23:00","date_gmt":"2007-01-08T16:23:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=189"},"modified":"2007-01-08T10:23:00","modified_gmt":"2007-01-08T16:23:00","slug":"gallup-poll-no-cause-for-cheer","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/01\/gallup-poll-no-cause-for-cheer\/","title":{"rendered":"Gallup poll no cause for cheer&#8230;"},"content":{"rendered":"<p><span class=\"pullquote\"><br \/><span style=\"font-style: italic; color: rgb(255, 255, 255);\"><a href=\"http:\/\/www.editorsweblog.org\/print_newspapers\/2007\/01\/us_decline_in_newspaper_readership_halts.php\" target=\"_blank\">US: Decline in newspaper readership halts<\/a><\/span><br \/>This is not good, it\u2019s great news for any editor or manager in the newspaper business.<\/span><span class=\"dropcaps\">I<\/span>t&#8217;s a <span style=\"font-weight: bold; font-style: italic;\">Rocky Balboa<\/span>-style comeback for U.S. old media, according to <a href=\"http:\/\/www.editorandpublisher.com\/eandp\/news\/article_display.jsp?vnu_content_id=1003528255\" target=\"_blank\">various upbeat interpretations<\/a> of a recent poll survey.<\/p>\n<p><a href=\"http:\/\/www.galluppoll.com\/content\/default.aspx?ci=26053&#038;pg=1\" target=\"_blank\">Gallup<\/a> started doing the survey in 1995. The headlines over that period?<\/p>\n<ul>\n<li><span style=\"font-weight: bold;\">Network news<\/span> is the big loser &#8211; down 62% to 35%<\/li>\n<li><span style=\"font-weight: bold;\">Local TV news<\/span> stable at 55%<\/li>\n<li><span style=\"font-weight: bold;\">Local papers <\/span>are down 50% to 44%<\/li>\n<li><span style=\"font-weight: bold;\">Internet<\/span> is the big gainer up from 3% to 22%<\/li>\n<\/ul>\n<p>That all seems fairly reasonable. But then look at the demographics&#8230;<\/p>\n<table border=\"0\" cellpadding=\"2\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td colspan=\"4\" nowrap=\"nowrap\" valign=\"bottom\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<table border=\"0\" cellpadding=\"2\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td colspan=\"4\" nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\"><strong>News Consumption by Age<\/strong><br \/><em>Percentages indicate daily use unless noted otherwise<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\"><\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\"><strong>18-49<\/strong><\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\"><strong>50+<\/strong><\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\"><strong>Difference<br \/>(Net 50+)<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\"><\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">%<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">%<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">\n<p><\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Nightly network news<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">22<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">49<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+27<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Local newspapers<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">33<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">57<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+24<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Local TV news<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">46<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">66<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+20<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Cable news networks<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">27<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">42<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+15<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Public television news<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">21<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">36<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+15<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Sunday morning news programs^<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">13<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">27<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+14<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>TV evening newsmagazines^<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">14<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">26<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+12<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Morning network news shows<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">24<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">33<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>National newspapers<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">5<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">11<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Weekly newsmagazines^<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">9<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">15<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>National Public Radio<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">17<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">20<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>Radio talk shows<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">19<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">20<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">+1<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p>News on the Internet<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">28<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">15<\/p>\n<\/td>\n<td nowrap=\"nowrap\" valign=\"bottom\">\n<p align=\"center\">-13<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-style: italic;\">^ Read\/watch weekly<\/span><\/p><\/blockquote>\n<p>Doesn&#8217;t look quite so good put like that, does it? Meanwhile, here&#8217;s what <a href=\"http:\/\/www.pewinternet.org\/PPF\/r\/134\/press_release.asp\">Pew<\/a> says the kids are up to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>US: Decline in newspaper readership haltsThis is not good, it\u2019s great news for any editor or manager in the newspaper business.It&#8217;s a Rocky Balboa-style comeback for U.S. old media, according to various upbeat interpretations of a recent poll survey. Gallup started doing the survey in 1995. The headlines over that period? Network news is the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[81,5],"tags":[58,61,120],"class_list":["post-189","post","type-post","status-publish","format-standard","hentry","category-media","category-news","tag-new-media","tag-tv","tag-us-journalism"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}