{"id":2341,"date":"2008-12-16T00:30:02","date_gmt":"2008-12-16T00:30:02","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=2341"},"modified":"2008-12-16T07:55:00","modified_gmt":"2008-12-16T07:55:00","slug":"rule-public-relations","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2008\/12\/rule-public-relations\/","title":{"rendered":"The first rule of public relations"},"content":{"rendered":"<p><span class=\"drop_cap\">I<\/span>f I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of <strong>public relations<\/strong> it would probably be: <span style=\"text-decoration: underline;\"><strong>never take credit<\/strong><\/span>.<\/p>\n<p>Does everyone obey this rule? Well, take a look at PR man <a href=\"http:\/\/www.ishmaelscorner.com\/2008\/12\/15\/the-engima-of-business-journalism-the-economist\/\"><strong>Leo Hoffman<\/strong><\/a>, of <a href=\"http:\/\/www.hoffman.com\/\">this outfit<\/a>, taking credit.<!--more--><\/p>\n<blockquote><p>[W]hen we supported the announcement of Amazon\u2019s Mechanical Turk a few years ago, we zeroed in on <em>The Economist<\/em> to tell the in-depth story. It didn\u2019t hurt that our homework revealed that <em>Economist<\/em> technology editor <a href=\"http:\/\/www.tomstandage.com\/\">Tom Standage<\/a> had penned a book that also took liberties with the same topic, <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0802713912\/tomstandagecom\">\u201cThe Turk: The Life and Times of the Famous Eighteenth-Century Chess-Playing Machine.\u201d<\/a><\/p>\n<p>But more than serendipity, our continued success with <em>The Economist<\/em> comes down to building the right content&#8230;<\/p><\/blockquote>\n<p>I guess Leo means <a href=\"http:\/\/www.economist.com\/displaystory.cfm?story_id=7001738\">this piece<\/a> [<em>subscription<\/em>]. But he doesn&#8217;t link to it.<\/p>\n<p>Incidentally, the article ended:<\/p>\n<blockquote><p>Although it sounds impressive, it may be that like its 18th-century namesake, there is less to the modern-day Mechanical Turk than meets the eye.<\/p><\/blockquote>\n<p>What of the &#8220;continued success&#8221;? You do still really, really want to appear in <em>The Economist<\/em>?<\/p>\n<p>Go on, give Leo a call!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit. Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[2408,2090,2091,1914,2092],"class_list":["post-2341","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-journalism","tag-leo-hoffman","tag-public-relations","tag-the-economist","tag-tom-standage"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":10,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"predecessor-version":[{"id":2353,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/2341\/revisions\/2353"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}