{"id":246,"date":"2007-02-05T14:31:00","date_gmt":"2007-02-05T20:31:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=246"},"modified":"2008-06-03T21:26:45","modified_gmt":"2008-06-03T20:26:45","slug":"the-future-of-advertising","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/02\/the-future-of-advertising\/","title":{"rendered":"The future of advertising&#8230;"},"content":{"rendered":"<p><span class=\"drop_cap\">I<\/span> have seen the <a href=\"http:\/\/www.nytimes.com\/2007\/02\/04\/magazine\/04BudTV.t.html?_r=2&#038;ref=magazine&#038;oref=slogin&#038;oref=slogin\" target=\"_blank\">future of advertising<\/a>. It sucks. Perhaps it slurps and burps too. <b>Anheuser-Busch<\/b> has created a <a href=\"http:\/\/www.bud.tv\" target=\"_blank\">dedicated TV channel<\/a> for <b>Budweiser<\/b>. It&#8217;s betting that lovers of the gassy brew will not want to watch TV sports, internet pornography and <b>Jon Stewart<\/b>. Instead they&#8217;ll watch three attractive young women perform makeovers on the kind of fat losers who would get dates if they didn&#8217;t spend so much time imbibing gassy alcoholic beverages (<i>What Girls Want<\/i>), and a fake &#8220;fake news&#8221; quiz called <i>Hardly News<\/i>. Hard news, <i>Hardly News<\/i>? Get it?<\/p>\n<p>The <b>Anheuser-Busch<\/b> people have spent a lot of money on <i>bud.tv<\/i>. It looks almost convincing, and yet&#8230;it&#8217;s charmless corporate crap. Shame. The idea sounds so smart. But it&#8217;s all about the execution.<\/p>\n<p>If the <i>Budweiser<\/i> people wanted to know how to make a corporate channel work they should have talked to the <b>AJE<\/b> folks&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have seen the future of advertising. It sucks. Perhaps it slurps and burps too. Anheuser-Busch has created a dedicated TV channel for Budweiser. It&#8217;s betting that lovers of the gassy brew will not want to watch TV sports, internet pornography and Jon Stewart. Instead they&#8217;ll watch three attractive young women perform makeovers on the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[1415,58],"class_list":["post-246","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-advertising","tag-new-media"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}