{"id":2732,"date":"2009-01-14T09:42:58","date_gmt":"2009-01-14T09:42:58","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=2732"},"modified":"2009-01-14T18:12:46","modified_gmt":"2009-01-14T18:12:46","slug":"war-20-israel-twitter-youtube","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2009\/01\/war-20-israel-twitter-youtube\/","title":{"rendered":"War 2.0: Israel, Twitter and YouTube"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/adrianmonck.com\/wp-content\/uploads\/2009\/01\/twitter.png\" alt=\"twitter\" title=\"twitter\" width=\"175\" height=\"41\" class=\"alignleft frame size-full wp-image-2733\" srcset=\"https:\/\/adrianmonck.com\/wp-content\/uploads\/2009\/01\/twitter.png 175w, https:\/\/adrianmonck.com\/wp-content\/uploads\/2009\/01\/twitter-100x23.png 100w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/><span class=\"drop_cap\">T<\/span>here&#8217;s a very good analysis of <strong>Israel<\/strong>&#8216;s use of social media in its Gaza media operation <a href=\"http:\/\/comops.org\/journal\/2009\/01\/12\/why-israels-twitter-experiment-flopped\/\">here<\/a>. The main point, that never ceases to be lost in practice, is that if you use a <strong>social media<\/strong> platform as a communications tool (or a weapon), it should be appropriate to the task. <\/p>\n<p>Israel&#8217;s use of <a href=\"http:\/\/twitter.com\/IsraelConsulate\"><strong>Twitter<\/strong><\/a> to hold <a href=\"http:\/\/www.nytimes.com\/2009\/01\/04\/weekinreview\/04cohen.html\">a press conference<\/a> is a case in point:<!--more--><\/p>\n<blockquote><p>Just because a government has access to the hammer of Twitter and YouTube, doesn\u2019t mean that every situation that arises should be viewed as a nail. If you\u2019re going to tweet, you have to make sure to do it right.<\/p>\n<p>Holding a press conference via Twitter is inappropriate because first, it uses what is normally a highly interactive, conversational, and ethereal medium as a message vehicle within a controlled time frame, and second, it eliminates all possibility of nuance in a highly complex situation. It would have been far more effective to use Twitter for brief updates about the crisis, and responses to short requests for clarifications. <\/p>\n<p>The Israeli Consulate could have then conducted their press conference via YouTube to address the public in a more personal manner, both by making a formal statement and responding to queries submitted via Twitter or YouTube. In this way they could have taken advantages of the strengths of the different platforms, respected the media culture of their intended publics, and also maximize the impact of their message without appearing condescending or out of place. <\/p><\/blockquote>\n<p>++FURTHER READING++<br \/>\n<a href=\"http:\/\/adrianmonck.com\/2009\/01\/war-20-247-english-language-news-front\/\">War 2.0: The 24\/7 English news channel front<\/a><br \/>\n<a href=\"http:\/\/adrianmonck.com\/2009\/01\/war-20-neutral-observers-blogs-viral-sms-alerts\/\">War 2.0: &#8216;Neutral&#8217; observers, Blogs and SMS alerts<\/a><br \/>\n<a href=\"http:\/\/adrianmonck.com\/2009\/01\/war-20-israels-postjournalism-campaign-gaza\/\">War 2.0: Israel&#8217;s post-journalism campaign in Gaza<\/a><br \/>\n<a href=\"http:\/\/adrianmonck.com\/2009\/01\/war-20-citizens-soldiers-spokesmen\/\">War 2.0: Citizens, Soldiers and Spokesmen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a very good analysis of Israel&#8216;s use of social media in its Gaza media operation here. The main point, that never ceases to be lost in practice, is that if you use a social media platform as a communications tool (or a weapon), it should be appropriate to the task. Israel&#8217;s use of Twitter [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2732","post","type-post","status-publish","format-standard","hentry","category-journalism"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":5,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"predecessor-version":[{"id":2738,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/2732\/revisions\/2738"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}