{"id":282,"date":"2007-02-16T07:51:00","date_gmt":"2007-02-16T13:51:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=282"},"modified":"2007-02-16T07:51:00","modified_gmt":"2007-02-16T13:51:00","slug":"282","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/02\/282\/","title":{"rendered":""},"content":{"rendered":"<p>From the <span style=\"font-style:italic;\"><a href=\"http:\/\/www.nytimes.com\/2007\/02\/16\/business\/16commercials.html?ex=1172206800&#038;en=ad099f89c1fc0da1&#038;%23038;ei=5070&#038;%23038;emc=eta1\" target=\"_blank\">New York Times<\/a><\/span><\/p>\n<blockquote><p>According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads.<\/p>\n<p>One big reason is that many people with DVRs still tune in to watch about half of their shows at the scheduled start time, meaning they must sit through commercials.<\/p>\n<p>And even when people watch recorded shows later, many are not fast-forwarding through the ads. On average, Nielsen found, DVR owners watch 40 percent of commercials that they could skip over \u2014 perhaps because they like ads, don\u2019t mind them or simply can\u2019t be bothered.<\/p><\/blockquote>\n<p>That&#8217;s an audience I like &#8211; &#8220;simply can&#8217;t be bothered&#8221;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the New York Times According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads. One big reason is that many people with DVRs still tune in to watch about half of their shows at the scheduled start time, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[81],"tags":[243,61],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-media","tag-ads","tag-tv"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}