{"id":321,"date":"2007-02-28T04:36:00","date_gmt":"2007-02-28T10:36:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=321"},"modified":"2007-02-28T04:36:00","modified_gmt":"2007-02-28T10:36:00","slug":"tactics-or-strategy-in-running-orders","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/02\/tactics-or-strategy-in-running-orders\/","title":{"rendered":"Tactics or strategy in running orders?"},"content":{"rendered":"

I<\/span>‘ve lavished praise on CBS News<\/span>‘ Public Eye<\/span><\/span><\/a> site before. A recent post raises the influence of demographics <\/a>on the content of the Evening News<\/span>, and the dilemmas that poses – always, but always, in second-guessing story selection.<\/p>\n

My personal view is that it’s a mistake to break newscasts down story by story. You’re much better off delivering a coherent broadcast because, unlike news execs, viewers tend to not to judge programmes in isolated chunks. In other words, story selection should run strategically, not tactically.<\/p>\n

Call to mind the oft-quoted Sun Tzu<\/span> line: \u201cTactics without strategy is the noise before defeat.\u201d Small tactical wins that don’t relate to a strategic – and shared – vision of where a broadcast is going won’t beat a well-articulated long-term strategy with correspondent and producer buy-in. Getting buy-in is tough. Just because people keep taking the network cheque do you think there’s buy-in to the new Evening News<\/span> across CBS? Not enough. And without the buy-in the vision for the new Couric broadcast – however necessary – can only be imposed, and the sound you’re hearing is of teeth grinding away in the background.<\/p>\n

Anyway, enough of my pitch for the apparently recently-vacated<\/a> EP job at NBC News<\/span>!<\/p>\n","protected":false},"excerpt":{"rendered":"

I‘ve lavished praise on CBS News‘ Public Eye site before. A recent post raises the influence of demographics on the content of the Evening News, and the dilemmas that poses – always, but always, in second-guessing story selection. My personal view is that it’s a mistake to break newscasts down story by story. You’re much […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[132,186],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-cbs-news","tag-nbc-news"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}