{"id":353,"date":"2007-03-14T16:44:00","date_gmt":"2007-03-14T22:44:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=353"},"modified":"2007-03-14T16:44:00","modified_gmt":"2007-03-14T22:44:00","slug":"eyetracking-for-online-journalism","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/03\/eyetracking-for-online-journalism\/","title":{"rendered":"Eyetracking for online journalism"},"content":{"rendered":"<p><span class=\"dropcaps\">A<\/span>nnenberg&#8217;s <span style=\"font-style: italic; font-weight: bold;\"><a href=\"http:\/\/www.ojr.org\/ojr\/stories\/070312ruel\/\" target=\"_blank\">Online Journalism Review<\/a><\/span> has an interesting take-out on the lessons of eyetracking research for page design. There&#8217;s a comparison from one of the researchers between the <span style=\"font-style: italic; font-weight: bold;\">New York Times<\/span> and the <span style=\"font-weight: bold;\">BBC<\/span> sites: <\/p>\n<blockquote><p>I like the [<span style=\"font-style: italic;\"><a href=\"http:\/\/www.nytimes.com\/\" target=\"_blank\">NYT<\/a><\/span>] content and the way they present it. The titles are succinct and look clearly like links &#8211; blue, bold. The images are crisp. The text is legible. All the most important information is there on the homepage, as opposed to the <a style=\"font-style: italic;\" href=\"http:\/\/www.bbc.com\/\" target=\"_blank\">BBC.com<\/a> where you need to click around to get any real information.<\/p><\/blockquote>\n<p>I&#8217;m used to the BBC site, and I like the content but I always feel like I&#8217;ve found stuff rather than it&#8217;s found me&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annenberg&#8217;s Online Journalism Review has an interesting take-out on the lessons of eyetracking research for page design. There&#8217;s a comparison from one of the researchers between the New York Times and the BBC sites: I like the [NYT] content and the way they present it. The titles are succinct and look clearly like links &#8211; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[15,238,289],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-bbc","tag-nyt","tag-online"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}