{"id":357,"date":"2007-03-17T05:09:00","date_gmt":"2007-03-17T11:09:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=357"},"modified":"2007-03-17T05:09:00","modified_gmt":"2007-03-17T11:09:00","slug":"news-channel-ratings-shockers","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/03\/news-channel-ratings-shockers\/","title":{"rendered":"News channel ratings shockers"},"content":{"rendered":"<p><span class=\"dropcaps\">Y<\/span>ou can call it a soft launch, but <span style=\"font-weight:bold;\">Sky News<\/span> Australia&#8217;s new dedicated <a href=\"http:\/\/www.nzherald.co.nz\/section\/1501119\/story.cfm?c_id=1501119&#038;objectid=10429215\" target=\"_blank\">New Zealand newscast<\/a> go off to a shocker.<\/p>\n<blockquote><p>Ratings figures showed just 1500 people nationally aged 5 or more tuned in to the Sky News NZ Evening News debut at 7pm on Monday &#8211; or 0.1 per cent of viewers.<\/p>\n<p>Critics called the half-hour bulletin, fronted by newsreader Eric Young, &#8220;shoestring&#8221; and the &#8220;poor relation&#8221; of free-to-air TV news programmes <span style=\"font-style:italic;\">One News<\/span> and <span style=\"font-style:italic;\">3 News<\/span>.<\/p><\/blockquote>\n<p>If Sky News NZ is as successful as the most watched UK news channel which captures @0.6% share overall, it will reach 9,000 New Zealanders. Now that&#8217;s what I call narrowcasting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can call it a soft launch, but Sky News Australia&#8217;s new dedicated New Zealand newscast go off to a shocker. Ratings figures showed just 1500 people nationally aged 5 or more tuned in to the Sky News NZ Evening News debut at 7pm on Monday &#8211; or 0.1 per cent of viewers. Critics called [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[145],"class_list":["post-357","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-sky-news"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/357\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}