{"id":363,"date":"2007-03-22T03:15:00","date_gmt":"2007-03-22T09:15:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=363"},"modified":"2007-03-22T03:15:00","modified_gmt":"2007-03-22T09:15:00","slug":"journalism-and-advertorial","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/03\/journalism-and-advertorial\/","title":{"rendered":"Journalism and advertorial"},"content":{"rendered":"

I<\/span>n 1896, William Randolph Hearst<\/span><\/a>\u2019s New York Journal <\/span>endorsed William Jennings Bryan<\/a> for president. Advertisers deserted the paper in droves, and Hearst lost a lot of money.<\/p>\n

But New York<\/span> was a rapidly growing city in a rapidly growing country. There was no radio, no television, no Internet. Hearst was able to withstand the pressure and, in only a few months, the advertisers had returned.<\/p>\n

Now the threat from advertising is different. Newspaper display and classified advertising is declining, and advertorial<\/span> increasing. Newspapers need it to stay in business.<\/p>\n

A friend tells of pressure from editors to excise sponsor\u2019s rivals from stories in advertising funded supplements. The terms under which such some supplements apparently offer access to editors \u2013 access<\/span> you understand, not control. But the biggest display advertising contract never bought a ringside seat in an editorial conference.<\/p>\n

Maybe it\u2019s time for a Hearst moment to draw the boundaries? But this is the 21st century not the 19th. And the attention monopoly<\/span> is long broken. A tougher line from papers and advertisers might take their shrinking budgets elsewhere…<\/p>\n

So perhaps it\u2019s a case of caveat emptor<\/span><\/a> \u2013 and if you want a watchdog, be prepared to feed it yourself. (Or if you prefer a BBC<\/span> analogy \u2013 buy a dog licence.)<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1896, William Randolph Hearst\u2019s New York Journal endorsed William Jennings Bryan for president. Advertisers deserted the paper in droves, and Hearst lost a lot of money. But New York was a rapidly growing city in a rapidly growing country. There was no radio, no television, no Internet. Hearst was able to withstand the pressure […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[243,120],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-ads","tag-us-journalism"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}