{"id":409,"date":"2007-04-29T00:40:00","date_gmt":"2007-04-29T06:40:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=409"},"modified":"2007-04-29T00:40:00","modified_gmt":"2007-04-29T06:40:00","slug":"contextual-advertising","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/04\/contextual-advertising\/","title":{"rendered":"Contextual advertising"},"content":{"rendered":"<p><span class=\"pullquote\">Becca Owen, 22, and Chloe Taylor, 19, died after being thrown from a packed car with an exhausted driver at the wheel as the vehicle plunged off a dark road into a remote ravine.<\/span><span class=\"dropcaps\"> A<\/span> news <a href=\"http:\/\/www.guardian.co.uk\/uk_news\/story\/0,,2067413,00.html\" target=\"_blank\">story<\/a> from the <span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Guardian<\/span><\/span> about the deaths of two young women on a gap-year in Mexico was interrupted by the picture below.<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp0.blogger.com\/_7FX8PyQEiZw\/RjQ_2d0dp7I\/AAAAAAAAACE\/JF5IxKvXp6Y\/s1600-h\/Killed+in+Mexico-+how+gap-year+adventure+ended+in+double+tragedy+%7C+The+Guardian+%7C+Guardian+Unlimited.jpeg\"><\/a>Scanning, I caught the face of the young woman &#8211; was it one of the dead girls? Why show only one of them? Before these thoughts had really registered I realised that it was a Land Rover ad, extolling the exotic, off-road possibilities of ownership.<\/p>\n<p>It would have been generated automatically (an ad for Australia appeared when I clicked back), but its position and message seemed utterly inappropriate. Still, you can&#8217;t blame a computer &#8211; it&#8217;s only doing its job.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Becca Owen, 22, and Chloe Taylor, 19, died after being thrown from a packed car with an exhausted driver at the wheel as the vehicle plunged off a dark road into a remote ravine. A news story from the Guardian about the deaths of two young women on a gap-year in Mexico was interrupted by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[243,182,289],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-ads","tag-guardian","tag-online"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}