{"id":481,"date":"2007-06-18T15:11:00","date_gmt":"2007-06-18T21:11:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=481"},"modified":"2007-06-18T15:11:00","modified_gmt":"2007-06-18T21:11:00","slug":"impartiality-the-bbc%e2%80%99s-imaginary-friend","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/06\/impartiality-the-bbc%e2%80%99s-imaginary-friend\/","title":{"rendered":"Impartiality &#8211; the BBC\u2019s imaginary friend"},"content":{"rendered":"<p><span class=\"dropcaps\">T<\/span>he <span style=\"font-weight: bold;\">BBC<\/span> report on <a href=\"http:\/\/www.bbc.co.uk\/bbctrust\/research\/impartiality.html\" target=\"_blank\">impartiality<\/a> is out. <span style=\"font-weight: bold;\">Nick Robinson<\/span> celebrates with a metaphoric-trope-fest from Wembley. Politics &#8211; it&#8217;s like football. But no free kicks. Or offside rule. Or roasting. Next week from Wimbledon. Politics. It&#8217;s like tennis&#8230;Then another correspondent tells us that hopelessness and despair push people to extremism. What hope centrism? I despair!<\/p>\n<p>But back to the report, which says impartiality is like a <a href=\"http:\/\/www.nicecupofteaandasitdown.com\/biscuits\/previous.php3?item=18\" target=\"_blank\">wagon wheel<\/a>. (Burton&#8217;s biscuit is the perfect metaphor. The soft mashmallow centre is fixed, fairly but firmly between the opposing rigid &#8211; yet crumbly &#8211; discs of chocolate coated biscuit.)<span id=\"fullpost\"><\/p>\n<p>The report reads like some earnest but sensible Church encyclical. You know it&#8217;s not going to suddenly pop out and tell you that God is dead and we&#8217;re stranded in a moral vortex.<\/p>\n<p>Still, in a passing nod to Nietzsche, <a href=\"http:\/\/www.buzzmachine.com\/2007\/06\/18\/the-god-impartiality\/\" target=\"_blank\">twelve aphorisms<\/a> are offered for guidance.<\/p>\n<p>The reality is that editors chart the limits of impartiality by weighing number of complaints, and the strength of public, political and press hostility. It&#8217;s called a &#8220;heuristic.&#8221;<\/p>\n<p>And the truth about the importance of impartiality?<\/p>\n<blockquote><p>Impartiality should define the BBC brand &#8230; This is not the moment for the BBC to compromise its brand.<\/p><\/blockquote>\n<p>Ah yes, the brand. To give a personal example, I&#8217;m an atheist. But church-going is important to the <span style=\"font-weight: bold;\">Monck<\/span> brand. See you on Sunday!<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BBC report on impartiality is out. Nick Robinson celebrates with a metaphoric-trope-fest from Wembley. Politics &#8211; it&#8217;s like football. But no free kicks. Or offside rule. Or roasting. Next week from Wimbledon. Politics. It&#8217;s like tennis&#8230;Then another correspondent tells us that hopelessness and despair push people to extremism. What hope centrism? I despair! But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7,50],"tags":[15],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-journalism","category-journalists","tag-bbc"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}