{"id":498,"date":"2007-06-29T09:46:00","date_gmt":"2007-06-29T15:46:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=498"},"modified":"2007-06-29T09:46:00","modified_gmt":"2007-06-29T15:46:00","slug":"a-little-bit-of-money","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/06\/a-little-bit-of-money\/","title":{"rendered":"A little bit of money&#8230;"},"content":{"rendered":"<p><span class=\"dropcaps\">\u201cW<\/span>hat if, at the <span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Journal<\/span><\/span>, we spent $100 million a year hiring all the best business journalists in the world? Say 200 of them. And spent some money on establishing the brand but went global \u2014 a great, great newspaper with big, iconic names, outstanding writers, reporters, experts. And then you make it free, online only. No printing plants, no paper, no trucks. How long would it take for the advertising to come? It would be successful, it would work and you&#8217;d make &#8230; <span style=\"text-decoration: blink;\"><span style=\"font-weight: bold;\">a little bit of money<\/span><\/span>.\u201d<\/p>\n<p><a style=\"font-weight: bold;\" href=\"http:\/\/www.time.com\/time\/nation\/article\/0,8599,1638182-4,00.html\" target=\"_blank\">Rupert Murdoch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat if, at the Journal, we spent $100 million a year hiring all the best business journalists in the world? Say 200 of them. And spent some money on establishing the brand but went global \u2014 a great, great newspaper with big, iconic names, outstanding writers, reporters, experts. And then you make it free, online [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[177,120,207],"class_list":["post-498","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-rupert-murdoch","tag-us-journalism","tag-wsj"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=498"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/498\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}