{"id":517,"date":"2007-07-10T01:33:00","date_gmt":"2007-07-10T07:33:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=517"},"modified":"2008-12-29T15:06:20","modified_gmt":"2008-12-29T15:06:20","slug":"trust-in-the-media","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/07\/trust-in-the-media\/","title":{"rendered":"Trust in the media"},"content":{"rendered":"

I<\/span>n 1972 the Roper Centre for Public Opinion Research<\/span><\/a> in the United States began asking:<\/p>\n

In general, how much trust and confidence do you have in the news media – such as newspapers, T.V. (television), and radio – when it comes to reporting the news fully, accurately, and fairly – a great deal, a fair amount, not very much, or none at all?<\/p><\/blockquote>\n

The results for the past ten years are above.<\/p>\n

The big changes from the 1970s? Well, those who trusted a ‘Great deal’ was 18% in 1972, and 10% in 1997, and ‘None’ was 6% in 1972 and 15% in 1997. But in the middle things have remained remarkably consistent.<\/p>\n

What does it tell us about trust, and its use as a metric? <\/p>\n

The numbers may seem solid, but the word and the concept? Pure mercury. Still, if you keep polling, you get something that passes for information. Don’t you?<\/p>\n

There is absolutely no evidence to see trust as a cause of decline in traditional news media, any more than it caused the decline of Vaudeville, working men’s clubs or the Roman Empire.<\/p>\n

Before the BBC aimed to be the most trusted news source (around 2002, if you read its annual reports), its aim was to be the most authoritative. Perhaps a look at the Roper figures will persuade it to reconsider its trust in trust.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1972 the Roper Centre for Public Opinion Research in the United States began asking: In general, how much trust and confidence do you have in the news media – such as newspapers, T.V. (television), and radio – when it comes to reporting the news fully, accurately, and fairly – a great deal, a fair […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[678,7],"tags":[15,2115,1503,2242,275,1475,120,2241],"class_list":["post-517","post","type-post","status-publish","format-standard","hentry","category-cyttm","category-journalism","tag-bbc","tag-british-broadcasting-corporation","tag-news-media","tag-roper-centre-for-public-opinion-research","tag-trust","tag-united-states","tag-us-journalism","tag-vaudeville"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":2,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"predecessor-version":[{"id":2562,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/517\/revisions\/2562"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}