{"id":661,"date":"2007-10-22T12:10:00","date_gmt":"2007-10-22T18:10:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=661"},"modified":"2007-10-22T12:10:00","modified_gmt":"2007-10-22T18:10:00","slug":"the-return-of-news-at-ten","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2007\/10\/the-return-of-news-at-ten\/","title":{"rendered":"The return of News At Ten"},"content":{"rendered":"

N<\/span>ow, at least, I can say to people under 30 that I once worked on News At Ten<\/span><\/span><\/a> and they won\u2019t gaze blankly back at me. (Then again, maybe it\u2019s just the way I say it.)

So if you wondered where the Dermot-sized gap at Sky News<\/span> was coming from, now you know. Julie Etchingham<\/span> will be sitting alongside Sir Trev<\/span> for a reborn News At Ten<\/span>.<\/p>\n

When Sir Trev took the helm solo in 1992, News At Ten<\/span> was averaging 6.8m viewers, compared to the BBC<\/span> Nine o\u2019clock<\/span>\u2019s 6.4m viewers.<\/p>\n

On a typical week in June 2007, the BBC Ten <\/span>o\u2019clock<\/span> was winning its slot with 4.8m viewers and a 25% share.<\/p>\n

I would be more pleased, truth to tell, if Michael Grade<\/span> had announced that the money ITV<\/span> had pilfered from the public was going back into restoring the coverage budgets of the only programmes it makes that still serve the public – the news.<\/p>\n

That would send a far stronger signal about ITV\u2019s public service intent than Grade\u2019s feeble witterings to date.<\/p>\n

If Grade needs a reminder, ITN journalists and camera teams still risk their lives to cover unpopular stories that advertisers don\u2019t necessarily care for. They are<\/span> public service broadcasting<\/span>.<\/p>\n

So forget the presenters and the PR, Michael – show us the money. Are you going to stick some cash back in the kitty that lets ITN really cover the news?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Now, at least, I can say to people under 30 that I once worked on News At Ten and they won\u2019t gaze blankly back at me. (Then again, maybe it\u2019s just the way I say it.)So if you wondered where the Dermot-sized gap at Sky News was coming from, now you know. Julie Etchingham will […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[19,16,176],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-itn","tag-itv-news","tag-news-at-ten"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}