{"id":895,"date":"2008-04-22T14:48:00","date_gmt":"2008-04-22T20:48:00","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=895"},"modified":"2008-04-22T14:48:00","modified_gmt":"2008-04-22T20:48:00","slug":"bbc-news-the-colour-red","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2008\/04\/bbc-news-the-colour-red\/","title":{"rendered":"BBC News: the colour red"},"content":{"rendered":"<p><span class=\"dropcaps\">P<\/span><span style=\"font-weight: bold;\">eter Horrocks<\/span> at the <span style=\"font-weight: bold;\">BBC <\/span><a target=\"_blank\" href=\"http:\/\/www.bbc.co.uk\/blogs\/theeditors\/2008\/04\/comments_on_changes.html\">puts commenters<\/a> firmly in their place. Quantitative research &#8211; not the self-selecting (qualitative?) input of 150+ commenters &#8211; will be what guides any tweaks to the BBC News re-brand. <\/p>\n<p>Despite the knockdown, BBC commenters keep coming back for more. And some of them are really quite funny in a dry sort of way.<\/p>\n<p>Like this one: <span id=\"fullpost\"><\/p>\n<blockquote><p><a target=\"_blank\" href=\"http:\/\/www.bbc.co.uk\/blogs\/theeditors\/2008\/04\/new_news.html#comment1\">138.<\/a> At 9:13 pm on 21 Apr 2008, nosferatu_d2 wrote:<\/p>\n<p>\u201cWe have asked members of the audience about the key things they associate with us. The characteristics that emerged were &#8211; the phrase \u2018BBC News\u2019 itself, our distinctive music (by David Lowe), the globe, the colour red, the clarity and accuracy of our news services.\u201d<\/p>\n<p>How very true!<\/p>\n<p>I think you should concentrate, however, on the really important aspect of the BBC brand, which is, of course, the colour red.<\/p>\n<p>Some day, hopefully, we will see a time when the graphic is a solid, motionless, uncluttered block of red.<\/p>\n<p>Good to see the re-branding team had the foresight to draw the audience more in this direction.<\/p>\n<p>The bold changes made have certainly taken the Corporation to the very threshold of a future in which simply hearing the name of the BBC will, in an organic sort of way, lead the viewer quite naturally into a \u201cseeing red\u201d scenario.<\/p><\/blockquote>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter Horrocks at the BBC puts commenters firmly in their place. Quantitative research &#8211; not the self-selecting (qualitative?) input of 150+ commenters &#8211; will be what guides any tweaks to the BBC News re-brand. Despite the knockdown, BBC commenters keep coming back for more. And some of them are really quite funny in a dry [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","hentry","category-journalism"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}