{"id":972,"date":"2008-05-28T08:04:26","date_gmt":"2008-05-28T07:04:26","guid":{"rendered":"http:\/\/adrianmonck.com\/?p=972"},"modified":"2008-05-28T21:49:29","modified_gmt":"2008-05-28T20:49:29","slug":"poster-power-in-the-21c","status":"publish","type":"post","link":"https:\/\/adrianmonck.com\/about\/2008\/05\/poster-power-in-the-21c\/","title":{"rendered":"Poster power in the 21C"},"content":{"rendered":"<p><span class=\"drop_cap\">A<\/span>uthor <strong>Stew Friedman<\/strong> had to drum up an audience at <strong>Google<\/strong> HQ. Did he <strong>Twitter<\/strong>? A <strong>Facebook<\/strong> event, perhaps? <strong>Gmail<\/strong>? <a href=\"http:\/\/feeds.harvardbusiness.org\/~r\/harvardbusiness\/~3\/299581441\/what-you-should-know-about-wha-1.html\">Nope<\/a>.<\/p>\n<blockquote><p>So, in this definitively 21st century work environment, how do you grab employees&#8217; attention to entice them to attend a one-hour session with an author talking about his new book? This was the challenge for my hosts and, being creative Googlers, they found a way that cut against the grain, and it worked.<\/p><\/blockquote>\n<blockquote><\/blockquote>\n<blockquote>\n<p>They created small posters on paper and taped them on the glass door entrances to virtually all of the buildings on campus.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Author Stew Friedman had to drum up an audience at Google HQ. Did he Twitter? A Facebook event, perhaps? Gmail? Nope. So, in this definitively 21st century work environment, how do you grab employees&#8217; attention to entice them to attend a one-hour session with an author talking about his new book? This was the challenge [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-972","post","type-post","status-publish","format-standard","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":0,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/posts\/972\/revisions"}],"wp:attachment":[{"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/media?parent=972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/categories?post=972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianmonck.com\/about\/wp-json\/wp\/v2\/tags?post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}