Eyetracking for online journalism


Annenberg’s Online Journalism Review has an interesting take-out on the lessons of eyetracking research for page design. There’s a comparison from one of the researchers between the New York Times and the BBC sites:

I like the [NYT] content and the way they present it. The titles are succinct and look clearly like links – blue, bold. The images are crisp. The text is legible. All the most important information is there on the homepage, as opposed to the BBC.com where you need to click around to get any real information.

I’m used to the BBC site, and I like the content but I always feel like I’ve found stuff rather than it’s found me…