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Using the media to change opinions [Code of the Woosters edition]
Before broadcasting, people read to one another to pass the time. Scary thought, eh? Embedded in popular fiction are examples not only of the practice, but also of its use in influencing an audience. Take this example, from P.G.Wodehouse. The devious spin merchant is, of course, Jeeves who suggests its employ to effect a marriage…
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Destruction. Creative, or just destructive?
Three things had me thinking, as I re-read Old Media Seek To Know Google Not Just Fear It: The genius of Google has been to couple search and advertising more effectively than anyone else. Its key word and contextual ad placements – mimicked by other Internet companies – have been nibbling away at the revenue…
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The democratic medium…
From Tom Abate: Summarizing a report from the Internet Advertising Bureau in conjunction with PricewaterhouseCoopers, MediaPost writes: “Internet ad spending remained concentrated among the top 10 sellers online, which accounted for 70 percent of all money spent. Ninety-one percent of all ad dollars online were spent with publishers in the top 50… Search (41%), banners/display…
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Endless amusement…
Rosie Boycott (onetime-Indie editor) got dumped from Hell’s Kitchen last night. With her final words, she summarised the difference between running a newspaper and a restaurant: in a restaurant you want to serve the same piece of lemon tart every night, on a newspaper you want every story to be different…it keeps you endlessly amused.…