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Contextual advertising
Becca Owen, 22, and Chloe Taylor, 19, died after being thrown from a packed car with an exhausted driver at the wheel as the vehicle plunged off a dark road into a remote ravine. A news story from the Guardian about the deaths of two young women on a gap-year in Mexico was interrupted by…
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Journalism and advertorial
In 1896, William Randolph Hearst’s New York Journal endorsed William Jennings Bryan for president. Advertisers deserted the paper in droves, and Hearst lost a lot of money. But New York was a rapidly growing city in a rapidly growing country. There was no radio, no television, no Internet. Hearst was able to withstand the pressure…
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Online news and advertising…
Depressing news (not that we didn’t know it) from our friends in the VC business: To get to $50m in revenue you would need 50 billion pageviews in a year, or just over 4 billion per month. The BBC gets a billion pageviews a month. On the figures above, that would bring in about $12.5m…
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From the New York Times According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads. One big reason is that many people with DVRs still tune in to watch about half of their shows at the scheduled start time,…