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TV News 101 – it’s the erosion, stupid
The tectonic plates are shifting. The NBC Nightly News, which has held the number one slot in U.S. network news for a decade, is being overhauled. A little history. Once CBS News had the lead with Walter Cronkite. Then Dan Rather took the CBS chair and kept the lead, but Rather couldn’t keep Cronkite’s audience…
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Newspapers before focus groups…
In the 1840s American poet Walt Whitman was a newspaper editor in Brooklyn, running the Daily Eagle. Before Paul Lazarsfeld came up with the focus group, here’s how one of Whitman’s editorials described the relationship between journalist and reader: “We really feel a desire to talk on many subjects to all the people of Brooklyn;…
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Jeff Matthews masterclass
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U.S. columnist Rheta Grimsley Johnson on TV news: In my lifetime, we’ve gone from all the news that’s fit to print to making any old story fit the available format. If you have an hour-long news-magazine show, stretch that unsolved murder to fill the hour. If you have a headline- news show and no real…