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Trust and the media
Trust, as an issue for the media, never seems to be far from the news itself. Here’s Reuters‘ exec Geert Linnebank: We will always need a place for a news organization whose watchword is trust. Trust will be the differentiator in the new media dynamic. Your independence and impartiality will mark you out. According to…
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Journalism and advertorial
In 1896, William Randolph Hearst’s New York Journal endorsed William Jennings Bryan for president. Advertisers deserted the paper in droves, and Hearst lost a lot of money. But New York was a rapidly growing city in a rapidly growing country. There was no radio, no television, no Internet. Hearst was able to withstand the pressure…
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TV News 101 – it’s the lead-ins, stupid!
The sad secret of broadcast news ratings is what’s on before you. Many’s the night we’d pat ourselves on the back for a ratings win over our rivals when the battle had been won by John Thaw and his dark red Jag in Inspector Morse. In the U.S. two network news shows have just changed…
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Pentagon vs Press (MoD vs ITV News?)
ITV News journalists will ask themselves if this sounds familiar… Army Tries to Spin Walter Reed Story, Gets Bitten in the AssAlia Malek The articles on Walter Reed Army Medical Center that ran last week in both the Washington Post and the Army Times revealed a shameful reality awaiting wounded soldiers returning from Iraq. The…